$80600 - $80600 Year
Monday to Friday
Day shift
Health insurance
Paid time off
Employee discount
Dental insurance
Vision insurance
401(k)
401(k) matching
Flexible schedule
Parental Leave
Tuition reimbursement
Flexible spending account
Retirement plan
Others
Brand Activation leads the way for the growth and success of the iconic brands and revolutionary products of our operating companies by envisioning and implementing innovative and principled marketing strategies. In Brand Activation & Sponsorship, bringing our brands to life is the most important manifestation of our vision. Successful candidates must have a strong drive and desire to grow brand equity for the future. Working in Activation is ideal for strategic thinkers who are driven by challenging the status-quo ,who build relationships and who can influence others in a complex, diverse environment. RYDE believes that ongoing development opportunities are important to help our people and our companies achieve their goals. Brand Activation & Sponsorship offers external development, including advanced degree education programs, design conferences, external classes, and seminars. There are numerous internal learning activities available, including leadership development courses, rotational assignments, cross-functional projects, and mentorship from experienced professionals to support and guide you in achieving your career aspirations.
If you work well in a fast-paced, dynamic team environment and you want to positively drive change, then Consumer Activation function is a great place to build your career.
WHAT YOU WILL BE ACCOUNTABLE FOR
Overarching responsibilities:
Understand the consumer, the category, and the brands’ strategies
Ability to connect a marketing ecosystem in each channel (tone, approach, look and feel)
Develop strong, strategic partnerships through the sponsorship arm of the business
Significant collaboration with cross functional teams, agencies, and companies.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Overarching responsibilities:
Understand the consumer, the category, and the brands’ strategies
Ability to connect a marketing ecosystem in each channel (tone, approach, look and feel)
Develop strong, strategic partnerships through the sponsorship arm of the business
Significant collaboration with cross functional teams, agencies, and companies.
Principal duties and responsibilities:
Develop strong sponsorship programs to help build community around the RYDE brand.
Provide and develop a go to market strategy for in person activation – sampling, events, festivals
Experience in Social Media Activation and deployment
Experience in developing a strong strategy surrounding creators and influencers online
Responsible for the creation and evolution of merchandising & presence pieces across all channels, including traditional retail and specialized channels; must leverage strong internal/external customer relationship management skills, and be able to navigate a fast-paced and ambiguous environment.
Responsible for development of the strategic intent of net-new capabilities to amplify presence, and enhance consumer experience within traditional retail, specialized channels, and digital content integration.
Responsible for management of merchandising & presence budget, in collaboration with the Director of Consumer Activation
Responsible for merchandising material new item set-up and requisitioning, monitoring merchandising vendor reporting, and monitoring in-bound & out-bound warehouse activity.
Responsible for the replenishment of on-going merchandising & presence pieces across all channels.
Responsible for clearly delivering strong & bold communication of strategic merchandising/presence guidelines within the Activation & Trade Marketing organization, and briefs to external third-party agencies.
Responsible for coordinating merchandising/presence pieces for development, deployment and use at trade association & trade events.
Responsible for coordinating manufacturing and deployment of merchandising & presence pieces to support Activation & Trade Marketing field visits, and/or supplier visits.
Responsible for understanding existing and emerging manufacturing technologies, materials, and production processes to improve economies of scale, and speed to market.
Responsible for understanding current and future regulatory and legislative guidelines
SKILLS AND BEHAVIORS
Passion for brand building and experiential marketing
Enthusiasm for understanding consumer needs, connecting consumers to brands, and influencing consumer behavior
Commercial acumen
Innate curiosity with an innovative mindset and creative thinking process
Results-driven and self-starter who can work well both independently and as part of a team
Manages large & complex projects / processes with limited manager oversight
Builds strong relationships with, collaborates with, and influences external and internal partners without direct line authority
Plans, executes, and reports out on programs / initiatives, tracking, and deliverables thru a commercial and experiential (brand building) lens
Independently interprets both internal & external issues to create solutions / best practices
Proactively addresses opportunities to work with colleagues, across departments, and with agency representatives
EDUCATION REQUIREMENTS AND BENEFITS
Education:
Bachelor’s Degree required - marketing specialization is a plus
Graduate Degree (MBA) and / or prior brand marketing experience in CPG category is a plus
Knowledge & Experience:
3-5 years working in a related field, preferably event/experience marketing
Strong analytical capabilities with demonstrated track record of data-driven decision making
Demonstrated experience in concepting and developing experiential brand programming is a strong plus
Demonstrated experience integrating physical and digital / interactive experiences is a strong plus
Demonstrated knowledge of digital marketing tactics including social media, interactive, personalization, mobile / digital, and / or AR and VR marketing is a plus
Demonstrated experience working with creative or experiential agencies is a plus.
Demonstrated experience and understanding of project management, program development, consumer and trade insights / research, brand strategy and communication
Demonstrated experience in motivating people, strong communication / interpersonal skills, and thinking / operating strategically
Specialized depth and / or breadth of expertise in marketing roles
Excellent project management and time management skills
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
Reynolds American certified as Great Place to Work
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
Communication
Leadership
Teamwork
Interpersonal
Learning/adaptability
Self-management
Organizational
Computer
Problem solving
Open mindedness
Strong work ethic
technology
Others
3 years
5 years
Manufacturing
On going position
In-person